It Starts With the Seed.
Protect your soybeans before disease ever arrives.
The Heads Up®
Difference
Heads Up primes your soybean's natural defense system before disease pressure begins. Instead of reacting after infection, the plant is prepared to respond faster when pathogens are detected.
Applied before Planting
Heads Up® is applied directly to the soybean seed before planting.
Natural Defenses Activated
Your seed gets a heads up at germination, preparing the plant for disease while normal growth continues.
Disease Detected
When pathogens like White Mold or SDS attempt to infect the plant, the defense response is triggered.
Stronger, Faster Protection
Heads Up® treated plants produce defense proteins faster helping the plant defend itself against disease.
Built-In Protection Starts Here
When Heads Up is applied as a seed treatment, plants activate their defense response pathways quicker and stronger when an infection appears because of that baseline increase that we see in uninfected conditions.
In soybeans, regardless of whether the infection occurs early, such as with Rhizoctonia Root Rot or Pythium, or later in growth, with White Mold, a dramatic difference in defense response between untreated and Heads Up treated seeds is observed.
Step #1
Heads Up is applied as a seed treatment. The treated seed exhibits a modest increase in salicylic acid signaling, with a notable two to three-fold increase in the expression of salicylic acid marker genes such as PR1 under non infected conditions – this is known as the primed state.
Step #2
While the plant remains uninfected, it grows and develops in a very similar manner as to an untreated plant because the difference in salicylic acid between treated and untreated is not to the level that would affect normal growth.
Step #3
When the Heads Up treated plant detects an infection, the production of salicylic acid, its marker genes and consequently defense related pathways and proteins is put into overdrive, leading to dramatic difference in defense response levels compared to untreated. This leads to the robust protection against disease that we observe following Heads Up treatment.
Stack Your
Plant Defense.
Adding Heads Up to your treatment package builds a more robust, broad-spectrum defense against disease throughout the entire season. Since Heads Up works through the plant's own defense mechanisms, it is crucial to select seed varieties tailored to your unique growing conditions. For instance, if you have a history of white mold, choose a seed with a better resistance score against that disease. A well-suited seed enhances the defensive potential when paired with Heads Up.
An additional benefit of using Heads Up is that disease pathogens cannot become resistant to the treatment. Heads Up does not directly fight the disease; instead, it empowers the treated plant to defend itself. Pairing Heads Up with a fungicide, which actively targets the disease, provides a powerful defense against yield loss.
Don't Plant Without It
Ask your seed dealer for Heads Up® or find a retailer near you.