Protect What You Plant.

Biological seed treatment to help defend soybeans against white mold and SDS while supporting stronger, more profitable crops. 

✓ EPA-Registered Biopesticide
✓ Hands off - Applied on Your Seed
✓ Starting at $4/unit

WHERE TO BUY
FIELD RESULTS NEAR ME

Soybean Acres Treated

Including 3rd party research, on university trials and grower driven data.

Years in Biologicals

Including 3rd party research, on university trials and grower driven data.

Average ROI

Across the NCSRP 11-year trial period.

 

What Heads Up Actually Means

It’s more than a name—it works exactly like it sounds. Heads Up® gives the plant a heads up, helping its defenses get ready before symptoms show up in the field.

Activate Your Plant's Natural Defenses.

How Heads Up Works

R

Treat the Seed

Heads Up® initiates an immediate defense signal, putting the plant in a primed state.

R

Grow with Confidence

The plant grows normally while its defenses remain on standby.

R

Defend Against Disease

When infection is detected, the plant elicits a stronger defense response through Systemic Acquired Resistance.

Brands That Utilize Heads Up®

Trusted by seed brands that are committed to giving growers a stronger start and greater confidence in every acre.

Because Every Acre Matters

Why Growers Plant with Heads Up® 

Pressure

Disease starts before symptoms.

White mold and SDS can begin affecting the crop before the field shows there is a problem.

See How It Works →

Proof

Tested in research. Proven in real fields.

Thirty years of university research, independent trials, and grower results across North America.

Explore the Proof →

Payback

Less than half a bushel can cover the cost.

Heads Up® does not need a large yield response to pay for itself.

See Real Stories→

LATEST Field Trials 

Trusted in Fields Like Yours

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30 years of protecting what farmers plant.

Joe Dutcheshen brought a pharmacist’s research discipline to a problem he understood as a farmer. Development began in 1999, and Heads Up® earned EPA registration in 2006. Today, his son Colin leads the family-owned company, carrying forward the same standard: prove it, price it fairly, and stand behind it.

The Heads Up Story

Real Fields. Real Results. Proven where it matters most.

Isaiah Godding

Farmer in Ottertail, MN

"You don't have to take a 60- or 70-bushel yield hit very often to realize you need to do something about white mold. The biggest thing is stopping it before it's too late."
See Isaiah's Full Story

Caleb Symons

Farmer and Seed Dealer in Central Michigan.

"It only takes less than half a bushel to pay for itself. Worst case, I break even. Best case, I’ve seen five-plus bushel returns."

See Caleb's Full Story

Paul Benson

Farmer and Seed Dealer in Northwest Iowa.

“My regular side-by-sides show at least a 3 bushel per acre advantage with Heads Up in my area. And I’ve seen a 15 bushel per acre advantage with Heads Up on my fields that are affected with white mold. It really kicks the plant’s natural immune system in gear and does a nice job.”

See Paul's Full Story

Isaiah Godding

Farmer in Ottertail, MN

"You don't have to take a 60- or 70-bushel yield hit very often to realize you need to do something about white mold. The biggest thing is stopping it before it's too late."
See Isaiah's Full Story

Caleb Symons

Farmer and Seed Dealer in Central Michigan.

"It only takes less than half a bushel to pay for itself. Worst case, I break even. Best case, I’ve seen five-plus bushel returns."

See Caleb's Full Story

Paul Benson

Farmer and Seed Dealer in Northwest Iowa.

“My regular side-by-sides show at least a 3 bushel per acre advantage with Heads Up in my area. And I’ve seen a 15 bushel per acre advantage with Heads Up on my fields that are affected with white mold. It really kicks the plant’s natural immune system in gear and does a nice job.”

See Paul's Full Story

Don't Plant Without It

Ask your seed dealer for Heads Up® or find a retailer near you.

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